Matthew Fryer Online
Motion Graphics | Print Design

Kiddi Caru Nurseries

Internet Safety Explainer Video & Leaflet

I was approached by Day Nursery company Kiddi Caru to create an explainer video that combined motion graphics and live footage. The focus of the video was Internet Safety Day 2019.

"I combined playful 3D animation with live footage to guide the viewer through the various stages of the video."

In addition to the video, Kiddi Caru also wanted to produce an A6 leaflet to include in the parents quarterly newspack. Again, I utilised a simple, bold colour palette to help the potentially upsetting subject matter feel easier to consume.

"Engaging directly with parents via the video helps to convey a sense of support and trustworthiness that is reinforced by the consumable, appealing colour palette and design."