User Interface | Visualisation

Digital Retail Dashboard

Visualisation of Retail Interaction Data

I was hired by AV company Intevi Ltd, to visualise data from their Digital Retail units. These interactive units would trigger certain media to play when a product was lifted. This information was collected and users could see product vs product comparisons via the dashboard.

"Product VS product data visualisation allows the user to make informed marketing decisions based on real data."

The company's colour palette required the use of two shades of green (IDR Green & IDR Dark Green) as the primary colour. I complemented these shades with a dark UI that conveyed a sense of professionalism. The hard edges, corners, and grid layout suggests the idea that this dashboard is a tool, rather than a toy and helps the user feel like they are interacting with the system as a professional, rather than a consumer.