Kindred's rebrand proved an interesting challenge. I was tasked with creating concepts for some internal digital signage that tracked customer satisfaction, ratings and other factors. They wanted a clean, bright and easy to consume design that would look great across a variety of situations.
"It was important to retain the branding power of the colour palette, so the elements of the data visualisation were rendered entirely in kindred colours."
The leg of the Kindred 'k' logo also acts as a reoccuring element in the designs. Used to draw attention, and act as a focal point of the design, including this asset allowed me to bring a pop of colour into the white space without overwhelming or crowding the image.